About

Founder : Peter Ellis

I actually went for a health MOT, prostate cancer and PSA checking was not on my mind. It was the doctor who suggested a PSA test.

I joined Prostate Cancer UK eight years ago knowing I wanted to make a real difference. Since then, I’ve had world‑class training, met extraordinary people, and become a proud ambassador for the charity.

No symptoms
No warning
Two months later, prostate cancer confirmed

I’ve delivered hundreds of talks across the country - in workplaces, community groups, building sites, one‑to‑one sessions and packed auditoriums — helping men understand their risk and take action.

I speak from lived experience. I don’t sugar‑coat anything and I don’t pull punches. I tell the truth as it is - the good, the bad, the frightening and the terrifying.

Facts inform us but stories move us in a unique and memorable way. When it comes to prostate cancer, moving men to act is the difference between early detection and a late diagnosis.

My approach is simple: Real stories. Real talk. Real impact. I use humour, honesty and hard‑hitting moments to break down stigma, challenge silence and open doors to conversations men often avoid. Every story I share is crafted to be memorable, thought‑provoking and impossible to ignore — because I've realised that’s what saves lives.

After I started talking.

I started writing.

Then I started creating.

Then I created this CIC.

Through this CIC, I’m taking that mission further. I’m building new tools to reach men where they are:

Awareness Talks
Digital content
Unique storytelling
Community engagement

My goal is to empower men, their families and their communities with the knowledge, confidence and urgency to take seriously the third biggest killer of men worldwide.

I survived by chance.

I want others to survive by choice.

Just get tested.

Director : Nicolette Wilson-Clarke

Nicolette Wilson-Clarke is the Founder and Director of The Creative Genius, a psychotherapy, somatic coaching and creative industry facilitation consultancy.

She brings experience in trauma-sensitive support, communication, facilitation, reflective practice and community connection.

Nicolette joined the Board of Directors for I Am The One In Three because she deeply believes in Peter’s mission to increase prostate cancer awareness and reach men who are often underrepresented, underserved or harder to engage in conversations about their health.

Her intention is to support the CIC in building trusted relationships, encouraging meaningful dialogue and increasing its visibility across London’s communities.

Director : Richard Horsford

Richard Horsford is a creative graphic designer with more than 30 years’ experience working with private clients, small design firms, print publishing, and global medical and pharmaceutical communications.

Richard brings creative and strategic thinking, graphic design, planning, and messaging. He will use these skills to help I Am The One In Three raise its profile and reach key audiences through effective channels—supporting greater prostate cancer awareness, education, and behavioural change among those affected, their families, and healthcare professionals.

Richard joined I Am The One In Three because he believes in its mission and in the credibility of a cause led by Peter Ellis, whose own experience of prostate cancer and successful treatment gives him a unique perspective. Richard wants to support Peter in reaching more people, so that more men can live rather than die needlessly.

Get Ahead of it, Before it Gets Ahead of You